Why is the Smart Business System “Modular”?
So that we can meet the needs of every business.
Every business is different and the needs and functionality vary.
And every business has a different budget!
We were working with an earthmoving company once. They get most of their business through the tender process. So why do they even need a website? Because in that tender process they will get checked out online as a part of the due diligence process.
- Do they need lead generation systems in place? Nope.
- Do they need to leverage from social media marketing? Not likely.
- They don’t even really need to rank well in the search engines.
But they do need to have a web presence. Perception online amounts to a lot these days.
Like I said, people do use the internet to do their “due diligence”.
By breaking the whole “website” and “getting online” process into modules we’re able to match every business needs with their budget.
It keeps business simple. Want all the modules but the budget isn’t there to support that, no problem, add those modules as the cashflow increases. All the modules are stand alone so can be added as needed.
Hence, the Smart Business Websites “Modular” System.
At the core of every Smart Business Website is the WordPress Platform. We use exclusively the StudioPress Genesis Framework for all our website design and marketing projects.
Why? State of the art code and smart design architecture mean search engines clearly see your content.
More on that on the WordPress & the Smart Modules page.
Back to the modules – each module fulfills a specific purpose.
That purpose may be to convert your web visitors into known prospects (lead generation), or perhaps to integrate your website with your social media platforms (social media marketing intergration), or maybe you realise the value of getting backlinks (search engine optimisation) or knowing more about your visitors so you can informed decisions (business toolbox) about your website and business.
You may well be able to write your own website copy but you need that to be powerful and engaging (killer copywriting). Then there’s other aspects of the search engine optimisation and helping you to make it happen, and fast!
You can find out the specifics of each module right here – Smart Business Websites Modules.
We provide the fully “done for you” website and then we show you how to drive it. All Smart Business Websites have a full content managed system and fully widgetised. If you can write an email you can manage your website.