Imagine this response!
You have visitors to your website and the phone rings off the hook contantly with people desperately wanting to get their hands on your product or service.
And that’s just the tip of the iceberg when you get the copy on your website to involve and engage your readers. New orders and contracts coming in and you’re receiving a stream of faxes. all with new business.
Warning! Even today I still see sites being built with opening lines like “Welcome to our website”. I mean, seriously, if you have anything inane like that on your site you are in trouble from the get go.
You have about 20 seconds to impress someone so make sure you get your ‘copy’ right.
No use spending the money on getting a site built, then the effort of getting them there and then losing them – is there?